Five years ahead of the curve, the Danaher Dental value brand, Pentron, was first in its space to bring a B2C voice to a B2B market, but without the big agency budget. The rebrand included their entire packaging portfolio, website, campaigns, digital assets as well as a mountain of printed collateral. The minimalist approach was applauded as the value space is one of the most visually cluttered in dental.
Five years ahead of the curve, the Danaher Dental value brand, Pentron, was first in its space to bring a B2C voice to a B2B market, but without the big agency budget. The rebrand included their entire packaging portfolio, website, campaigns, digital assets as well as a mountain of printed collateral. The minimalist approach was applauded as the value space is one of the most visually cluttered in dental.