Factory Records is quite possibly the best record shop in California, but is not yet widely known out of Orange County. With a smart outdoor and targeted social buy, this campaign targets customers in southern CA who already have a working knowledge of music, and challenges them to not only leave their bubble, but to forever disrupt their algorithm.
Factory Records is quite possibly the best record shop in California, but is not yet widely known out of Orange County. With a smart outdoor and targeted social buy, this campaign targets customers in southern CA who already have a working knowledge of music, and challenges them to not only leave their bubble, but to forever disrupt their algorithm.